From time to time I get asked why metrics within Sitecore’s reporting differ to what is being seen in Google Analytics. Most often its due to Sitecore’s tracking happening server side vs GA’s tracking happening client side. But on occasion it can be due to 3rd party monitoring. This post is going to outline some… Continue reading Identifying Sitecore Reporting discrepancies with Google Analytics
Month: October 2019
Getting around Sitecore Experience Database with a focus on available data to create rich customer experiences
This post is going to form part of a series aimed to walking through some Sitecore technical marketing concepts, how to leverage them from a commerce perspective with the ultimate goal to enable rich and immersive customer experiences. What is xDB Sitecore’s Experience Database, xDB for short, is Sitecore’s central data repository for the entire… Continue reading Getting around Sitecore Experience Database with a focus on available data to create rich customer experiences
Kaz on Commerce! 